Mobile browsers are different to your standard web browsers.
If a customer goes to your website on a cell phone, and the mobile website takes too long to load or it has a very poor user experience, they will leave.
In this day and age consumers want instant gratification.
Mobile customers are people usually looking for a specific piece of information, and if you don't make it easy for them to find that information, they will leave your website; fast.
Google conducted a global survey. The survey findings estimate that 1 billion people will use their mobile devices as their primary internet access in 2012.
Due to the instant accessibility of the mobile internet for browsing, social networking, researching and purchasing, the number of smartphone owners keeps spiking and is altering consumer behavior.
A responsive website has now become a necessity for a business to retain and obtain customers.
Click here to read more about the survey results and the 2012 mobile predictions.
On April 21, 2015, Google released a significant new mobile-friendly ranking algorithm that's designed to give a boost to mobile-friendly pages in Google's mobile search results.
Google's mobile algorithm made a MASSIVE CHANGE to the way Google ranks websites.
Google's new algorithm penalizes sites not optimized for smartphones.
Mobile-friendly responsive sites will rise up the ranks. A mobile friendly responsive website allows your customers to find you when they search for your type of business on their smart phone.
Click here to go to Google's Webmaster Central Blog to read about their launch of mobile friendly ranking.